PRICING
Your path, your pace.
Three ways to work with us — from self-guided to fully supervised. Every option includes real coaching, not just content.
Shop & Go
$0 to start
Shop our full food and supplement line. Add a 1:1 session whenever you need a nudge.
- Access to all food & supplement products
- No coaching commitment
- $25 single session — book anytime
- + GLP-1 support supplements available
Pay only for what you order
Shop products →Keep It Off Coaching
$49.99 / month
Structured nutritional coaching, delivered through the Now Keep It Off portal. Check in weekly on your schedule. Your coach responds with a personalized plan update.
- Flexible nutrition targets — adjusted based on your weekly results
- Weekly check-ins + biometric tracking
- Personalized coaching response — every week
- Coach reviews every response
- Ask Coach messaging
- Progress dashboard — NKIO portal
- + GLP-1 compatible program
Cancel anytime — no lock-in
Start your coaching plan →Medically Supervised Weight Loss
$599 / month
Our most comprehensive program. Food, supplements, and hands-on coaching — all included.
- Monthly food & supplement order (fulfilled by clinic)
- Weekly 1:1 Zoom or in-person check-ins
- Medical director oversight — Dr. Sandra McGowan
- Supervised phases — loss through maintenance
- NKIO portal access + biometric tracking
- Post-purchase onboarding: health assessment & HIPAA
- + GLP-1 users welcome
By appointment · in-person or virtual
Start Ideal Protein Weight Loss →Frequently asked questions
Can I switch plans?
Yes. Many clients start with Keep It Off Coaching and move to the full clinic program — or vice versa. Just reach out and we'll make it seamless.
Is food included?
Shop & Go and Keep It Off Coaching: food is purchased separately from our store. The $599 clinic plan includes your monthly food and supplement order.
I'm on a GLP-1 — which plan is right for me?
All three plans are GLP-1 friendly. Keep It Off Coaching is the most popular choice for GLP-1 clients who want structure without a full clinic commitment.
What's the $25 session for?
A focused 45-minute 1:1 if you're stalled, have specific questions, or want a second opinion before committing to a plan.
How is this different from a diet app?
Every check-in gets a real coach response — reviewed and personalized before it reaches you.
Do you offer virtual coaching?
Yes. Keep It Off Coaching is fully virtual. The clinic program offers both virtual appointments and in-person visits for those who prefer face-to-face support.